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1. The Relationship between Price and Sales Volume of Refined Oil Products Based on Big Data CPCI-SSH

作者:Gao, F;Xue, HB

通讯作者地址:Gao, F (reprint author), HengYuanXiang Grp Co Ltd, Shanghai, Peoples R China.; Gao, F (reprint author), East China Normal Univ, Fac Econ & Management, Shanghai, Peoples R China.

作者机构:[Gao, Fang] HengYuanXiang Grp Co Ltd, Shanghai, Peoples R China.; [Gao, Fang; Xue, Haibo] East China Normal Univ, Fac Econ & Management, Shanghai, P 更多

来源:PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING; THEORY AND PRACTICE IN MOBILE INTERNET,2016,377-378

收录类别:CPCI-SSH

会议时间:JUL 08-11, 2016

会议名称:China Marketing International Conference (CMIC)

资源类型:外文会议论文

2. How Preference for Authenticity Influences Purchasing Likelihood for Localized Global Brands-Based on the Theory of Cognitive-Affective Personality System CPCI-SSH

作者:Huang, HY;He, JX

通讯作者地址:Huang, HY (reprint author), East China Normal Univ, Dept Econ & Management, Shanghai 200241, Peoples R China.

作者机构:[Huang Haiyang; He Jiaxun] East China Normal Univ, Dept Econ & Management, Shanghai 200241, Peoples R China.

来源:PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING; THEORY AND PRACTICE IN MOBILE INTERNET,2016,812-833

收录类别:CPCI-SSH

会议时间:JUL 08-11, 2016

会议名称:China Marketing International Conference (CMIC)

资源类型:外文会议论文

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