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1. How Preference for Authenticity Influences Purchasing Likelihood for Localized Global Brands-Based on the Theory of Cognitive-Affective Personality System CPCI-SSH

作者:Huang, HY;He, JX

通讯作者地址:Huang, HY (reprint author), East China Normal Univ, Dept Econ & Management, Shanghai 200241, Peoples R China.

作者机构:[Huang Haiyang; He Jiaxun] East China Normal Univ, Dept Econ & Management, Shanghai 200241, Peoples R China.

来源:PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING; THEORY AND PRACTICE IN MOBILE INTERNET,2016,812-833

收录类别:CPCI-SSH

会议时间:JUL 08-11, 2016

会议名称:China Marketing International Conference (CMIC)

资源类型:外文会议论文

2. City Industry Museums: local identity cognition in Shanghai CPCI-SSH

作者:Xu, XY

通讯作者地址:Xu, XY (reprint author), East China Normal Univ, Sch Design, Shanghai, Peoples R China.

作者机构:[Xu, Xianya] East China Normal Univ, Sch Design, Shanghai, Peoples R China.

来源:World Heritage and Degradation: Smart Design, Planning and Technologies,2016,641-648

收录类别:CPCI-SSH

会议时间:JUN 16-18, 2016

会议名称:14th International Forum of Studies

资源类型:外文会议论文

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